Monday, June 22, 2009

Week 5: Technological Breakthrough

Article Title: Eye-Fi creates wireless SDHC card for pro market

A friend of mine always complains about a repeated procedure whenever he takes photos in a Tae-Kwon-Do Competition. His business motto is to give a nice printed photo edited by graphic designer on site right after taking a picture of the awarding ceremony, comparing to others whom usually send those pictures a couple of weeks later by mail. The whole procedure takes only less then 10 minutes from taking picture to sell it. In order to do that, he has to change SD card every time right after 2 or 3 shootings. He takes around 200 to 300 photos during the match. You can calculate how many times he needs to go back and forth to do that. It is frustrating. Thanks to this technology. No more sweat. Just shoot and see the photo in your computer without transferring it by either cable connection or taking SD Card out of the camera and plugging it to card reader in your computer. The device uploads images including RAW format from the camera to a computer by a wireless connection. This technology is good for anyone who works at the studio or any place where ad-hoc connection is. It is good to have a feature like this because no router or internet connection is required anymore. This significant feature helps not only to save times, but also to eliminate mis-handling by taking card out and putting it back.


  1. This is a great idea. It'll allow much more freedom than a regular tether.

  2. I expect this will really catch on.